Burlington Arcade have collaborated with Haidilao, the largest Chinese restaurant group to celebrate this year’s Mid-Autumn Festival. This collaboration is remarkable bringing together this cross-border partnership. The luxury and exquisiteness are in the detail, from the selection of moon cakes, premium fresh ingredients, to the high-quality materials of the gift box and limited-edition art illustration.
Haidilao consistently upholds high-quality standards by using natural ingredients, avoiding the use of preservatives and pigments, and meticulously producing delectable, luscious, and healthy mooncakes. The collection this year contains the beloved custard flavour, delicious chocolate flavour and nutritious purple potato flavour, that are ideal for all ages. Each box incorporates 6 pieces of luxury handmade mooncakes. Burlington Arcade, the historic landmark, and luxury retail destination renowned for Vintage Watches, Jewellery and Accessories located in the heart of Mayfair London, uses its rosette symbol which can be found in the arches of the Arcade for the shape of the mooncake, allowing the romantic ambiance to permeate every mouthful.
In addition to the handmade healthy and delectable mooncakes, the gift box is worth collecting in the light of the fact that there is a thriving cultural artwork of London on it. The artwork on the packaging comes from the incredible collaboration of Burlington Arcade and British oil painter Kit Lintin this year, which comprises the interior and surroundings of Burlington Arcade with London characteristics.
About Haidilao
Haidilao was established in 1994. It is a well-known internationally listed hotpot restaurant brand that primarily operates Sichuan hotpot and incorporates hotpot features from all over the world after more than 20 years of development. As of June 30 2021, Haidilao has already established 1,597 directly-operated restaurants around the world, with 1,491 in mainland China, 106 in Hong Kong, China, Macau, Taiwan, and overseas in the United Kingdom, Singapore, South Korea, and Japan, and hence the United States, Canada, Vietnam, Malaysia, Indonesia, and Australia.
Chinese top food review website acknowledged it with the honorary titles of “Top 10 Hotpot Restaurants” and “Top 100 Chinese Catering Companies” for five years in a row from 2008 to 2012. Haidilao opened its first doors in Europe in April 2019 in Piccadilly London. The second Haidilao restaurant was located inside the O2 area Greenwich in July 2020, with the Birmingham branch opening in September 2021.
About Kit Lintin
Kit Lintin is an oil painter and freelance creative based in South London. Painting a diverse range of subjects; inspired by surrealism and contemporary collage, her works feature bold colours and studies of the female form. In less than six weeks of creation, Kit Lintin combined contrasting narratives and energetic images to create a series of paintings of dreamlike British landscapes. When the East’s traditional dessert meets the West’s classical aesthetics, the result is a harmonious blend of Chinese and Western cultures. Allow this beautiful Mid-Autumn Festival gift box to become a sentimental and collectible festive gift.
